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Niche Marketing Lesson Learned From an Event Disaster

Event planning has been on my mind for the past week.

A little backstory.  Eight years ago, a friend of mine called up, said she wanted to plan a community egg hunt and asked for my help.  I thought, “It’s Easter eggs, how hard can it be?”

Six years later, that event had grown into a festival with not only an egg hunt, but carnival games, entertainment, over 80 vendors and sponsors, and 4,000 people attending.

It was awesome and I loved the event, but it was an insane amount … Read the rest

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