Glossary

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Adsense - Adsense is Google's advertising profit sharing program for internet publishers. When advertisers place ads through Google's Adwords program, they have to option to have their ads distributed through the content network as well. If this option is selected, the ads will then be displayed on web sites that have content related to the advertiser's targeted keywords. When a Google text link ad is clicked that is displayed on the partnering publisher's web site, the publisher receives a percentage of the ad revenue that the advertiser is charged by Google.
Caffeine - Google implemented a new search index over the course of the first several months of 2010, completing the rollout in June. According to the Google blog, it is designed to yield "fresher" search results and allow for faster indexing of new pages.
Clickbank - A payment processor for digital goods and services. The company is one of the most established services of its kind and provides a single point of contact for payment, refunds, and affiliate management, payment, and tracking.
CPA - An acronym for "cost per action" used in reference to online advertising. The majority of offers through affiliate networks are either cost per action or cost per lead.
CPC - An acronym for "cost per click" used in reference to online advertising.
CPM - An acronym for "cost per thousand" used in reference to online advertising. This is the rate is charged for every thousand impressions of an ad.
EPC - An acronym for "earnings per click" used in reference to online advertising.
Flippa - An online marketplace for web site and domain sales
May Day - A update in the Google ranking algorithm that occurred at the beginning of May 2010 that had an impact on ranking for long tail keywords.
Niche Profit Classroom - Niche Profit Classroom is a training program that provides step-by-step instructions on creating niche web sites that generate an income through info product sales. The course covers market research, keyword research, web site creation, content creation, product creation, and site promotion. The program is available on a monthly subscription basis. The strengths of the program include the detail video instructions, proprietary tools, support forums along with ongoing webinars, and the ready made website “niche packs.”
OpenX - A standalone, self hosted ad serving platform.
pagerank - Pagerank is Google's metric for the amount of authority, or importance, a particular web page has.
Panda - A widespread change to Google's search algorithm which rolled out in the U.S. database in February 2011. The update was designed to target and devalue what Google considered "content farm" sites that turned out low quality articles.
PR - An acronym for "pagerank." Pagerank is Google's metric for the amount of authority, or importance, a particular web page has.
SEO - Acronym for "Search Engine Optimization." It encompasses strategies and methodology to get web sites to rank higher in search engines.
SERP - Acronym for "search engine results page."
ShinyAds - A web service that offers an automated advertising management platform designed to connect web publishers and advertisers.
Warrior Forum - A message board dedicated to internet marketing, publishing, and all topics related to making money online.
WordPress - A blogging platform that is available in a hosted and standalone version. The standalone (or self-hosted) version is highly customizable and is very popular for both blogs as well as standard web sites.
Xfactor - A style of Adsense website popularized by a marketer known by the screen name "Xfactor" on many internet marketing forums. The sites are targeted towards micro-niche topics and are designed to make money from clickthroughs on prominent blocks of Adsense. The method was originally explained in detail on a thread in the Warrior Forum and then expanded and later updated in the Adsense Masters eCourse.